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Trades · Renovation builder

A renovation builder that finally looks the part.

Client

BuildBros

Year

2026

Scope

Web design · Build · Performance · SEO

Visit the live site
BuildBros — site hero

The brief

BuildBros are a Brisbane renovation builder doing $80k–$400k kitchens, bathrooms and full-home jobs — but the digital storefront made them look like a $5k handyman.

The problem

Most builder websites are the same Wix or Squarespace template with stock photos, a phone number and a contact form. No process, no pricing posture, no project pages, nothing to separate one builder from the next when a homeowner is shortlisting three quotes.

How we approached it.

  1. 01

    Built on Next.js 16 App Router — every page prerendered to static HTML for instant loads

  2. 02

    Editorial homepage that leads with 'Your home, made.' and the four-step transparent process (Brief → Scope → Build → Handover)

  3. 03

    Real project pages — Strathburn St, Fulica St, Tingatel St — with before/after imagery, scope, timeline and a written client quote

  4. 04

    Dedicated Bathrooms service page so the highest-intent renovation search has somewhere to land

  5. 05

    Trust signals front and centre: QBCC licence number, ABN, public liability + workers comp, 120+ renovations delivered, 100% on-time handovers

  6. 06

    AVIF/WebP image pipeline via next/image, inline critical CSS, long-cache immutable headers — passes Lighthouse on a mid-range Android

Outcomes

What changed after launch.

100%

Static prerendered pages

AVIF/WebP

Image format on every photo

0

Runtime config required

Key improvements

What changed on the site — and why it converts.

01

Risks a generic builder template was creating

What the typical Wix/Squarespace tradie site was costing BuildBros every week it stayed up.

  • No project pages — homeowners shortlisting three quotes had nothing to compare against
  • No licence, ABN or insurance visible — the exact signals that separate a real builder from a cowboy
  • Generic stock photos — the work spoke for nobody, because the work wasn't on the page
  • No service-specific landing pages — every 'bathroom renovation Brisbane' search dropped the user on the homepage and made them dig
  • Slow mobile load with carousel widgets and theme bloat — the most expensive lead source (mobile search) bouncing on contact
  • No structured pricing or process — homeowners couldn't tell whether BuildBros were a $5k handyman or a $300k builder
02

What this means for the business

Every change is tied to a commercial outcome — winning more of the shortlist, closing more of the quotes.

  • Editorial photography + named project pages → the builder gets shortlisted on craft, not on who has the cheapest hourly rate
  • Bathrooms service page → ranks for 'bathroom renovation Brisbane' on its own, where the highest-margin enquiries live
  • QBCC, ABN, insurance and 120+ renovations visible above the fold → trust signals do the convincing before the first call
  • Four-step transparent process (Brief → Scope → Build → Handover) → kills the 'will they ghost me?' fear that loses deals to bigger firms
  • Static prerender + AVIF imagery → instant mobile loads, better Google rankings, no carousel widgets dragging the page down
  • One project manager start-to-finish, fixed-price quotes, no variations without written approval — the operational pitch finally has a page to land on

Want results like these?

Same fixed-ceiling pricing, same guaranteed timeline, same single-founder accountability.

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