A premium gym, end to end.

More than half of mobile visitors leave a page that takes longer than three seconds. We rebuilt the gym's site to clear that bar on a phone over 4G.

• Hero video and member-story footage cut by 38–42% — the page paints almost instantly even on the cheap data plan most people are on
• Logo files trimmed by 92–96% (modern image formats, same crisp look) so every page starts visible within the first second
• Zero third-party trackers slowing down the first paint — no GTM, no Meta pixel, no chat widget bloat
• Passes Google's mobile performance bar across the whole site
• Business impact: the prospect who clicks your Google ad actually sees the page before they tap back to the search results

The old site asked prospects to 'contact us' — vague, friction-heavy, easy to put off. The new site asks them to start a free week.

• Single 'Start Your 7 Day Experience' button repeated on every page, wired straight into the booking system — no contact form, no email tag, no phone call to schedule
• A 30 Day Experience surfaced as the warmer-lead offer, marked up so it shows in Google search snippets
• 'View Sessions' as the secondary path for prospects who need to read first — keeps the researchers in the funnel instead of losing them
• Sticky booking button in the nav on every page — always one tap away, no scroll-back-to-top friction
• Business impact: the path from landing on the site to a booked trial is three taps, not three days of email back-and-forth

Most of the 'do you have a class for me?' calls the gym used to get came from prospects who couldn't find the answer on the site. We put the answers on the page.

• Six sessions explained in plain English — what actually happens, how long, who it's for — instead of one generic 'classes' page
• A 'Find Your Session' quiz that points a confused prospect at the right session in under a minute
• Interactive timetable with click-to-detail per class (coach name, session description, length) instead of the static image the old site ran
• FAQ accordion covering what actually comes in: what to wear, what to bring, can I scale the workout, do I need experience, is there parking
• Business impact: fewer admin calls during business hours, fewer drop-offs from prospects who couldn't decide between sessions

The single biggest reason a prospect doesn't book a trial isn't price — it's not knowing what happens when they walk in the door. The new site removes that fear on the first scroll.

• A dedicated 'Your First Visit' page — five steps (book, arrive early, meet your coach, train with the group, what's next), with an FAQ
• 'Everyone starts somewhere' messaging on the home page with three lanes (new to training / returning to fitness / ready to compete) so nobody self-excludes
• Coach profiles with real photos, qualifications and a short personal quote — the room feels less anonymous before the prospect shows up
• Member testimonials with real names and tenure — answers 'will I belong here?' faster than any About copy
• Calm, no-hype voice throughout — no SHOUTING, no 'CRUSH IT', no aggressive gym-bro imperative
• Business impact: the trial booking the prospect would otherwise have put off, they now make on the spot

The gym has a 5.0★ Google rating and a 300+ member community — and the old site never said so. Trust signals like these do half the convincing before anyone reads the rest of the page.

• 5.0★ Google rating displayed in the hero stat block, alongside '30+ coached sessions weekly' and '300+ member community'
• Full testimonials page with a scrolling story rail, individual member quotes and a dedicated Google-rating summary
• Structured data so the 5.0★ and the 7 Day Experience offer can render directly in Google search results — free advertising in the SERP
• Every claim on the site is verifiable — no invented stats, no stock photos pretending to be members
• Business impact: prospects show up already half-sold instead of needing the first 15 minutes of the trial to be convinced

The old site had been indexed by Google since 2022 — search rankings, backlinks, the Business Profile, all pointing at the old URLs. Moving without burning any of that is the hardest part of a rebuild and the one most studios get wrong.

• Pulled the real indexed-URL list straight from Google Search Console and crossed it against the new sitemap before cutover day
• 301-redirected every legacy URL (/timetable/, /about/, /prices/, /coaches/, /community/, /shop/, /privacy/) to its closest new equivalent
• Stayed on the same host for an atomic domain swap — no DNS changes, no waiting periods, rollback in seconds if anything went sideways
• Built a privacy page from scratch (Australian Privacy Principles compliant) so the old /privacy/ URL didn't 404
• Canonical tags, sitemap and robots file rewritten for the new clean URL shape before the swap
• Business impact: the existing organic-search traffic survives the switch intact — no four-month dip while rankings recover